| Partnership Opportunities
Authentic heavy-equipment content reaching mechanics, operators, fleet professionals and industrial decision-makers.
Our Approach:
Real Grit. Authentic Content.
BluTech Equipment is an Indigenous-owned heavy-equipment service company based in British Columbia. Our technicians work directly in construction, mining, aggregates, forestry and industrial operations, giving our content a genuine boots-on-the-ground perspective.
After years of working with independent media partners, BluTech launched its own YouTube channel and grew to an audience of more than 18,700 subscribers, 1.2 million annual views and 122,500 hours of watch time.
Our team has also covered major industry events including SEMA, CONEXPO-CON/AGG, MINExpo and bauma Munich, bringing audiences direct access to the equipment, products and people shaping the industry.
Our Audience:
Annual Views
Watch Hours
Subscribers
Avg. View Duration
BluTech Equipment reaches a highly targeted audience of heavy-duty mechanics, equipment operators, contractors, fleet professionals, business owners and skilled-trades enthusiasts.
Over the last 12 months, the BluTech YouTube channel generated more than 1.2 million views and 122,500 hours of watch time, with an average view duration of 7 minutes and 39 seconds.
Our audience is primarily located in major English-speaking industrial markets, with 57.2% of views coming from the United States and 19.9% from Canada. A further 9.3% comes from the United Kingdom and Australia.
68% of viewers are between 25 and 44 years old, placing the majority of our audience directly within the working-age demographic responsible for using, recommending and purchasing tools, parts, equipment and industrial services.
Unlike general entertainment channels, BluTech’s content is produced inside an active heavy-equipment service company. Sponsors are placed in front of an audience that understands the products, works with equipment daily and has genuine purchasing influence.
Analytics:
Views by Geography
Views by Viewer Age
Over the past 12 months, BluTech generated nearly 927,000 views from Canada and the United States, including approximately 687,000 U.S. views and 239,000 Canadian views. Together, these two markets represent 77% of the channel’s total audience.
Why BluTech?
Authentic Content. Natural Brand Integration.
Real Work. Real Conditions.
Our videos feature active jobs across heavy construction, mining, aggregates, forestry and industrial operations.
Products Used by Professionals
Sponsor products can be demonstrated by qualified heavy-equipment technicians in genuine working environments.
Honest and Credible
BluTech retains editorial control and presents products based on real experience. Authenticity is central to the trust we have built with our audience.
Built Into the Story
The strongest sponsorships are not separate advertisements. They become a useful and relevant part of the job, repair, installation or technical discussion.
Partnership Opportunities
Integrated Video Sponsorship
A natural 30 to 60-second scripted or semi-scripted integrated sponsor segment within a regular BluTech YouTube video. Includes spoken introduction, on-screen product or brand, sponsor link in video description, pinned comment, on-screen logo and audience call to action.
Product-in-Use Integration
The sponsor's product is actively incorporated into the work, repair, installation, inspection or field-service call. Best suited for tools, diagnostic equipment, parts, lubricants, workwear, service equipment and heavy-equipment products.
Dedicated Feature Video
A full video revolving around a sponsor's product, machine, facility, event or technical solution. Examples include product tests, installations, equipment walkarounds, facility tours, technical interviews and long-term field reviews.
Multi-Platform Campaign
A coordinated campaign across multiple BluTech platforms. May include a long-form YouTube video, YouTube Short, Instagram Reel, Facebook post or video, event coverage and website partner recognition.
Suggested Partnership Packages
These packages are starting frameworks. Every campaign can be tailored to fit the product, platform and objectives.
Episode Sponsor
- 30 to 60-second integrated sponsor segment
- Sponsor link in video description
- Pinned comment
- On-screen logo or product graphic
- Verbal call to action
- Post-campaign analytics
Pricing starting at $6,000 CAD/$4,500 USD per episode.
Product-in-Use Campaign
- Product featured during a real repair, installation or field job
- Natural long-form YouTube integration
- Product link in description
- Pinned comment
- One YouTube Short or social Reel
- Sponsor tags where applicable
- Post-campaign analytics
Pricing starting at $7,500 CAD/$5,500 USD per episode.
Product, travel, specialized labour, extensive production requirements, exclusivity and paid advertising rights are quoted separately.
Building the Right Campaign
Define the Opportunity
We discuss the product, target audience, campaign goals, timing and preferred platforms.
Develop the Concept
BluTech creates a practical content concept that fits naturally within the channel and the sponsor's objectives.
Film and Publish
Content is captured in the field, shop, at an event, at a facility or during a real equipment-related project.
Report the Results
BluTech provides relevant performance metrics after the campaign, including views, watch time and engagement where applicable.
BluTech retains final editorial control to protect audience trust and ensure every partnership remains authentic.
Built on Credibility
These are the principles that guide every BluTech partnership. They protect the audience, the sponsor and the integrity of the content.
Editorial Control
BluTech retains editorial control on all published content.
Natural Integration
Sponsor integrations must fit naturally within the content and the context of the work being shown.
Honest Opinions
Opinions remain honest and based on actual experience with the product.
No Guaranteed Positive Reviews
Sponsorship does not guarantee a positive review or editorial outcome.
Content Ownership
Final published content remains owned by BluTech unless otherwise agreed in writing.
Reposting Rights
Limited organic reposting rights may be included with attribution. Paid advertising use requires a separate licence.
Defined Deliverables
Each campaign clearly identifies the platforms, content, usage rights and reporting included.
Exclusivity Terms
Exclusivity must define the specific product category and duration.
Publication Scheduling
Publication dates may shift due to field-service schedules and production requirements.
Performance Reporting
Campaign performance is reported after publication. Specific view totals are not guaranteed unless separately negotiated.
Put Your Brand Where the Work Happens
YouTube Subscribers
Annual Views
Annual Watch Hours
Canada and U.S. Views
Avg. View Duration
Viewers Aged 25 to 44
Get in Touch
Cam Blum
BluTech Equipment Ltd.
Email: info@blutechequipment.com
Phone: 604-217-2016
Website: https://blutechequipment.com
YouTube: BluTech Equipment
Standard episode sponsorship:
$6,000 CAD / $4,500 USD
| BluTech Equipment Media